what we do

Free Alchemy Studio operates at the intersection of creative direction, production, media, and cultural programming, developing projects that connect space, storytelling, and community.

The studio collaborates with artists, organizations, and brands to produce experiences, content, and initiatives.

  • Visual leadership shaping the aesthetic language of projects across media, space, and storytelling. Art direction establishes mood, visual systems, and cultural references that guide design, imagery, and production outcomes.

    Includes

    • Visual identity development

    • Campaign aesthetics

    • Editorial and image direction

    • Visual research & mood development

    • Artist collaboration direction

  • Conceptual oversight from idea to execution. Creative direction aligns narrative, design, sound, and experience into a cohesive creative vision across multidisciplinary projects.

    Includes

    • Concept development

    • Narrative strategy

    • Cross-disciplinary collaboration

    • Brand and cultural positioning

    • Project vision leadership

  • Designing environments that shape how people gather, move, and experience culture. Spatial design bridges architecture, installation, and experiential storytelling.

    Includes

    • Environment design

    • Exhibition layouts

    • Experience flow & audience journey

    • Temporary and permanent installations

    • Studio and venue transformations

  • Editorial and graphic design for physical media that extends cultural storytelling beyond digital space.

    Includes

    • Editorial publications

    • Posters & campaign materials

    • Exhibition graphics

    • Zines & artist editions

    • Typography systems

  • Designing immersive visual environments for performances, productions, and media capture.

    Includes

    • Stage environments

    • Production set design

    • Event design

    • Prop and visual environment development

    • Spatial storytelling for film & performance

  • Integrated design across digital, physical, and audiovisual formats. Multimedia design connects motion, sound, visuals, and interaction into unified experiences.

    Includes

    • Motion graphics

    • Digital installations

    • Interactive media

    • Projection & screen-based work

    • Hybrid physical–digital environments

  • Researching, shaping, and producing stories that carry cultural meaning across platforms and audiences.

    Includes

    • Editorial concept development

    • Series and program ideation

    • Artist storytelling

    • Cultural research & narrative building

    • Platform content strategy

  • End-to-end production of visual media documenting, interpreting, and amplifying cultural work.

    Includes

    • Documentary production

    • Event capture

    • Interviews & editorial video

    • Promotional films

    • Creative video direction

  • Developing frameworks for presenting artists, ideas, and cultural dialogue through exhibitions, programs, and public initiatives.

    Includes

    • Exhibition concepting

    • Artist selection & collaboration

    • Programming design

    • Institutional partnerships

    • Public engagement strategy

our ecosystem

FREE ALCHEMY STUDIO is an interconnected ecosystem of projects exploring sound, media, space, and collective experience. Each initiative operates as its own world while contributing to a shared vision: building cultural infrastructure rooted in creativity, storytelling, and community practice.

Anchored by four core platforms — The Space, Venus FlyyTrap, Liberation Saturday, and Channel Alchemy — the studio moves fluidly between performance, public gathering, and broadcast media, demonstrating how Free Alchemy develops culture across multiple mediums and environments.

ARCHIVE

  • CLUB INDIGO [2025]
    CREATIVE DIRECTION + PRODUCTION PARTNERSHIP WITH LISHA B

    THE LIBERATION IS OURS [2025]
    INSTALLATION ART DIRECTION + PRODUCTION, AS PART OF REVOLT!

  • NEON BOUNCE [2024]
    ART DIRECTION + DJ CURATION + PRODUCTION

    LIBERATION SATURDAY [2024]
    ART DIRECTION + CREATIVE DIRECTION + PRODUCTION, POWER TO THE PEOPLE 616

    EVERYDAY PEOPLE EVERYDAY POWER HOUR [2024]
    EVENT PARTNERSHIP WITH URBAN CORE COLLECTIVE

  • LOVE SOUNDS [2023]
    ART DIRECTION + STAGE DESIGN + PRODUCTION

    LIBERATION SATURDAY [2023]
    ART DIRECTION + CREATIVE DIRECTION + PRODUCTION, POWER TO THE PEOPLE 616

    PLANET VENUS 5 YEAR ANNIVERSARY [2023]
    CREATIVE DIRECTION + DJ CURATION + PRODUCTION

  • GREEN GALA [2022]
    STAGE PERFORMANCE CURATION

    LIBERATION SATURDAY [2022]
    ART DIRECTION + CREATIVE DIRECTION + PRODUCTION, POWER TO THE PEOPLE 616

    FREEDOM SCHOOL [2022]
    DOCUMENTATION + CO-EDITING, POWER TO THE PEOPLE 616

    AUDIOVISUAL [2022]
    CREATIVE DIRECTION + PRODUCTION

    SOUNDTABLE [2022]
    DJ CURATION + PRODUCTION

    PULL UP AND VOTE PBGR [2022]
    PROJECT MANAGEMENT + CREATIVE DIRECTION + PRODUCTION

  • SUNSET SESSIONS [2021]
    CREATIVE DIRECTION + PRODUCTION

    TO THE 616 WITH LOVE [2021]
    PRODUCTION + COMMUNITY ACTIVATION

    SHRINES, A JUNETEENTH EXHIBITION [2021]
    ART DIRECTION + CREATIVE DIRECTION + PRODUCTION, POWER TO THE PEOPLE 616

    FROM THE SOUTH SIDE [2021]
    ART DIRECTION + CREATIVE DIRECTION

    GREEN GALA [2021]
    STAGE PERFORMANCE CURATION

    SUNSET GROOVES [2021]
    CREATIVE DIRECTION + PRODUCTION

    SATURDAY AFTERNOON [2021]
    CREATIVE DIRECTION + PRODUCTION

    SUNDAY AFTERNOON [2021]
    CREATIVE DIRECTION + PRODUCTION

  • WINDOWS GR COMMUNITY PROJECT [2020]
    PROJECT COORDINATION, ELEMENT 7

    616 DAY [2020]
    COMMUNITY ACTIVATION

    NOT YOUR AVERAGE JUNETEENTH [2020]
    CREATIVE DIRECTION + PRODUCTION, POWER TO THE PEOPLE 616

    OPEN WINDOWS [2020]
    ART DIRECTION + PRODUCTION, ELEMENT 7

    A CHRISTMAS CAROL [2020]
    ART DIRECTION + PROJECT COORDINATION, ELEMENT 7