what we do
Free Alchemy Studio operates at the intersection of creative direction, production, media, and cultural programming, developing projects that connect space, storytelling, and community.
The studio collaborates with artists, organizations, and brands to produce experiences, content, and initiatives.
-
Visual leadership shaping the aesthetic language of projects across media, space, and storytelling. Art direction establishes mood, visual systems, and cultural references that guide design, imagery, and production outcomes.
Includes
Visual identity development
Campaign aesthetics
Editorial and image direction
Visual research & mood development
Artist collaboration direction
-
Conceptual oversight from idea to execution. Creative direction aligns narrative, design, sound, and experience into a cohesive creative vision across multidisciplinary projects.
Includes
Concept development
Narrative strategy
Cross-disciplinary collaboration
Brand and cultural positioning
Project vision leadership
-
Designing environments that shape how people gather, move, and experience culture. Spatial design bridges architecture, installation, and experiential storytelling.
Includes
Environment design
Exhibition layouts
Experience flow & audience journey
Temporary and permanent installations
Studio and venue transformations
-
Editorial and graphic design for physical media that extends cultural storytelling beyond digital space.
Includes
Editorial publications
Posters & campaign materials
Exhibition graphics
Zines & artist editions
Typography systems
-
Designing immersive visual environments for performances, productions, and media capture.
Includes
Stage environments
Production set design
Event design
Prop and visual environment development
Spatial storytelling for film & performance
-
Integrated design across digital, physical, and audiovisual formats. Multimedia design connects motion, sound, visuals, and interaction into unified experiences.
Includes
Motion graphics
Digital installations
Interactive media
Projection & screen-based work
Hybrid physical–digital environments
-
Researching, shaping, and producing stories that carry cultural meaning across platforms and audiences.
Includes
Editorial concept development
Series and program ideation
Artist storytelling
Cultural research & narrative building
Platform content strategy
-
End-to-end production of visual media documenting, interpreting, and amplifying cultural work.
Includes
Documentary production
Event capture
Interviews & editorial video
Promotional films
Creative video direction
-
Developing frameworks for presenting artists, ideas, and cultural dialogue through exhibitions, programs, and public initiatives.
Includes
Exhibition concepting
Artist selection & collaboration
Programming design
Institutional partnerships
Public engagement strategy
our ecosystem
FREE ALCHEMY STUDIO is an interconnected ecosystem of projects exploring sound, media, space, and collective experience. Each initiative operates as its own world while contributing to a shared vision: building cultural infrastructure rooted in creativity, storytelling, and community practice.
Anchored by four core platforms — The Space, Venus FlyyTrap, Liberation Saturday, and Channel Alchemy — the studio moves fluidly between performance, public gathering, and broadcast media, demonstrating how Free Alchemy develops culture across multiple mediums and environments.
ARCHIVE
-
CLUB INDIGO [2025]
CREATIVE DIRECTION + PRODUCTION PARTNERSHIP WITH LISHA BTHE LIBERATION IS OURS [2025]
INSTALLATION ART DIRECTION + PRODUCTION, AS PART OF REVOLT! -
NEON BOUNCE [2024]
ART DIRECTION + DJ CURATION + PRODUCTIONLIBERATION SATURDAY [2024]
ART DIRECTION + CREATIVE DIRECTION + PRODUCTION, POWER TO THE PEOPLE 616EVERYDAY PEOPLE EVERYDAY POWER HOUR [2024]
EVENT PARTNERSHIP WITH URBAN CORE COLLECTIVE -
LOVE SOUNDS [2023]
ART DIRECTION + STAGE DESIGN + PRODUCTIONLIBERATION SATURDAY [2023]
ART DIRECTION + CREATIVE DIRECTION + PRODUCTION, POWER TO THE PEOPLE 616PLANET VENUS 5 YEAR ANNIVERSARY [2023]
CREATIVE DIRECTION + DJ CURATION + PRODUCTION -
GREEN GALA [2022]
STAGE PERFORMANCE CURATIONLIBERATION SATURDAY [2022]
ART DIRECTION + CREATIVE DIRECTION + PRODUCTION, POWER TO THE PEOPLE 616FREEDOM SCHOOL [2022]
DOCUMENTATION + CO-EDITING, POWER TO THE PEOPLE 616AUDIOVISUAL [2022]
CREATIVE DIRECTION + PRODUCTIONSOUNDTABLE [2022]
DJ CURATION + PRODUCTIONPULL UP AND VOTE PBGR [2022]
PROJECT MANAGEMENT + CREATIVE DIRECTION + PRODUCTION -
SUNSET SESSIONS [2021]
CREATIVE DIRECTION + PRODUCTIONTO THE 616 WITH LOVE [2021]
PRODUCTION + COMMUNITY ACTIVATIONSHRINES, A JUNETEENTH EXHIBITION [2021]
ART DIRECTION + CREATIVE DIRECTION + PRODUCTION, POWER TO THE PEOPLE 616FROM THE SOUTH SIDE [2021]
ART DIRECTION + CREATIVE DIRECTIONGREEN GALA [2021]
STAGE PERFORMANCE CURATIONSUNSET GROOVES [2021]
CREATIVE DIRECTION + PRODUCTIONSATURDAY AFTERNOON [2021]
CREATIVE DIRECTION + PRODUCTIONSUNDAY AFTERNOON [2021]
CREATIVE DIRECTION + PRODUCTION -
WINDOWS GR COMMUNITY PROJECT [2020]
PROJECT COORDINATION, ELEMENT 7616 DAY [2020]
COMMUNITY ACTIVATIONNOT YOUR AVERAGE JUNETEENTH [2020]
CREATIVE DIRECTION + PRODUCTION, POWER TO THE PEOPLE 616OPEN WINDOWS [2020]
ART DIRECTION + PRODUCTION, ELEMENT 7A CHRISTMAS CAROL [2020]
ART DIRECTION + PROJECT COORDINATION, ELEMENT 7
